Why It Isn’t Necessary to Build a Separate Mobile Website?

The Internet is an ever-changing digital environment and it’s very essential in today’s society. People have become very dependent to the Internet, through the computers, mobile devices and appliances. We browse the web wherever we go and this opens a unique opportunity for website owners. If we have a website, it is important to make sure that it is able to detect mobile devices. Our website should strive to offer easy and usable layouts for mobile users. There’s no point in creating a distinct website for mobile devices and they should work comparably well.

Our main website should be configured to allow us detect visitors who use mobile devices. It means that they can be redirected to our mobile site. For this reason, our primary website should be responsive and can be displayed optimally on any type of devices and platform, regardless of the display size. Layout, content and navigation area should be displayed clearly and become fully functional. In this case, we can get the possible experience for our mobile clientele. It is important to design with the smallest form factor in mind. It shouldn’t be necessary for users to zoom on any of the page when they want to read something in our page.

Standard website would be quite cumbersome to open in mobile devices. Users will be required to zoom if they want to see content more clearly. This can be quite inefficient and frustrating to users. Size constraints are something that we need to consider when building a website. Responsive frameworks could ensure that our website will look at its best on all devices. If we want our primary website to appear better on mobile devices, we should create an area under the header that shows featured content or articles. It means that mobile users are able to read most important information quickly.

Website media should also be optimized. Mobile networks are now reasonably fast, especially after the introduction of LTE-A and subsequent data transmission technologies. However, it is possible that the media size isn’t appropriate for mobile form factor, although loading them won’t be a problem. We should also know that many mobile users have capped data plan and not everyone has unlimited 4G data access. So, in order to reduce their data costs, it is important to not automatically show videos and high resolution pictures. We should use thumbnails with reasonable image quality and videos should be displayed as links or buttons.

Overall, we should keep our navigation straightforward and users should perform only a few taps on the display to reach the content they want. It means that our codes should be kept lightweight. We shouldn’t have complicated JavaScript and dense stylesheets. Complex code will only serve to make our website slower. This can become quite frustrating when we want to reach someone. We should make the process much simpler and there must be a strong call to action for buying our products, subscribing to our newsletter or simply revisiting our website for new content.

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